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YUMA FOR CONCEPT STORES

One shelf with a clear logic from the very first product

Start with the role of each format, choose scent directions that belong in your store, and build your list using the current ex-VAT prices, category minimums, and volume discounts in the approved catalog.

Request the catalogSee the categories
YUMA reed diffuser, fabric mist, body milk, and candle arranged on light linen.

The goal is not to fit more products on the shelf. It is to choose the right ones.

A curated store does not need a shelf that looks like a miniature catalog. It needs products with clear, distinct roles: continuous room fragrance, controlled application on fabric, passive fragrance for wardrobes, body care, Candles and Wax Melts, and a distinct option for the car. When each format has an obvious use, your team can explain it more easily and customers can find a place to start. The YUMA catalog gives you the current range and commercial terms. The final edit remains yours.

Assortment logic

The range, organised around why customers buy each format.

The approved catalog shows the products currently available, ex-VAT prices, minimum quantities, and active volume discounts for each category. Availability and final terms are confirmed with the quote.

REED DIFFUSER

Customer role
Continuous room fragrance
The choice starts with
Room, intensity, scent
Natural next step
Fabric Mist or Wax Tablet

FABRIC MIST

Customer role
Fragrance at the moment of use
The choice starts with
Fabric, use, scent
Natural next step
Reed Diffuser

WAX TABLET

Customer role
Passive fragrance for wardrobes or drawers
The choice starts with
Storage space and scent
Natural next step
Fabric Mist

CAR DIFFUSER

Customer role
Compact fragrance for the car
The choice starts with
Intensity and scent
Natural next step
Standalone choice or small gift

BODY CARE

Customer role
Body care in a coordinated scent
The choice starts with
Care step and scent
Natural next step
Another format in the same scent, when available

CANDLE

Customer role
Fragrance, flame, and gifting
The choice starts with
Scent and occasion
Natural next step
Wax Melt or Reed Diffuser

WAX MELT

Customer role
Fragrance activated in a ceramic warmer
The choice starts with
Scent and intended use
Natural next step
Candle

Pairings are illustrative and depend on the same scent being available in the relevant formats. Applying for access does not place an order.

Four decisions that keep the assortment curated, not random.

Before adding products, decide how customers will read the range and how your team will explain it. That turns a catalog into a practical shelf plan.
01Start with use, not scent
Customers can choose more easily when they first understand where and how a product is used. Separate room, fabric, wardrobe, body, candle, and car. Then move to intensity and scent character.
02Create range without creating confusion
Choose scent directions with distinct characters that can be explained in a few clear words. You do not need every scent in every format. Every product needs a reason to earn its place on the shelf.
03Connect only products that genuinely belong together
When the same scent is available in more than one format, present those products together as a natural next step. Do not force unrelated scents into one story simply because they sit in the same category.
04Finish the list with real commercial terms
The approved catalog shows current ex-VAT prices, minimums, and volume discounts by category. You can combine available products within one category to reach its minimum, then submit your list for a quote without placing an order.

Four ways to give the shelf a clear direction.

The sections below are not fixed bundles. They are ways to organise the core categories around the job each one performs. Car Diffusers remain a distinct compact option and can be placed where they best suit your customer mix.
Glass reed diffuser with reeds on a warm wood surface.

01

Room

The product that opens the room-fragrance conversation.

A Reed Diffuser has a role customers recognise at once: it keeps fragrance present in a room without daily application. On the shelf, start with the room, continue with the desired intensity, then move to scent character.
Core format
Reed Diffuser
The choice starts with
Room, intensity, scent
Natural next step
Fabric Mist or Wax Tablet

Example from the range

Hesperides Jasmine

Pomelo, grapefruit, orange, jasmine, tuberose

On the shelfLead with a small number of clearly differentiated scent directions. When the same scent exists in another format, place them close enough for the complementary choice to make immediate sense.

YUMA fabric mist beside folded white linen.

02

Fabric and wardrobe

Two uses that should never look interchangeable.

A Fabric Mist is applied when customers want to refresh fragrance on fabric, following the product directions. Wax Tablets work passively in wardrobes and drawers. A clear distinction gives each format its own reason to buy.
Core format
Fabric Mist, Wax Tablet
The choice starts with
Use and scent
Natural next step
Reed Diffuser

Example from the range

Pure Powder

Powder, lily, rose, jasmine, tonka

On the shelfShow the two formats together to explain their different uses. When both are available in the same scent, present them as a coordinated choice for fabric and enclosed storage spaces.

YUMA body milk, body scrub, and hair and body mist on a marble surface.

03

Body care

One scent, three distinct care steps.

Within Body Care, Body Scrub provides the exfoliating step, Body Milk the softening care after showering, and Hair and Body Mist a light fragrance step for body and hair. When the formats are available in the same scent, customers can begin with one or build the complete routine.
Core format
Body Scrub, Body Milk, Hair and Body Mist
The choice starts with
Care step and scent
Natural next step
Same scent in another format

Example from the range

Tonka

Tonka bean, vanilla, sandalwood, nuts

On the shelfGroup by scent first, then by care step. Customers can see how the formats differ without unrelated scents being presented as one coordinated range.

Lit YUMA candle on a wood shelf beside a snap-bar wax melt.

04

Candle and Wax Melts

Two formats for two different buying occasions.

A Candle is a ready choice for the room or as a gift. Wax Melts suit customers who own a ceramic warmer and want to activate fragrance when they choose. The same scent can connect the two formats when it is available in both.
Core format
Candle, Wax Melt
The choice starts with
Use, scent, occasion
Natural next step
Reed Diffuser or Body Care

Example from the range

Black Orchid

Orchid, sandalwood, ylang-ylang, patchouli, vetiver

On the shelfSeparate the formats by how they are used. Then show the scents available in both rather than presenting unrelated fragrances as one set.

Everything you need to move from an idea to a buying list.

Once approved, the B2B catalog brings together the current range and commercial terms you need to decide what belongs in your store.
Current range
See the categories and products currently available to concept stores.
Ex-VAT prices
Every available product is shown with its current net price.
Category minimums
Reach the minimum by combining available products within the same category.
Volume discounts
Active tiers are calculated from the total quantity selected in the same category.
Product information
Review the scent character and product details before adding it to your list.
Non-binding quote request
Submit the list that interests you. Availability and final terms are confirmed before you proceed.

Request access to the catalog and build your list

Request access*to the catalog*~and build your list~
Tell us what kind of store you run and whether home fragrance already has a place on your shelves. Once approved, you can see the range and commercial terms available to concept stores.

Professional Catalog Application

Enter your business details to request access. Applying does not place an order or commit you to a purchase.

Applying does not place an order or commit you to a purchase.

Request the catalog